Do you still remember what the atmosphere was like during the pandemic? There were large-scale social restrictions (PSBB), there were restrictions on community activities (PPKM), the essence of which was the same: we were not allowed to leave the house. Indeed, many businesses collapsed and even went bankrupt, not only in Indonesia, but throughout the world. It turns out that there are also you businesses that are actually successful, one of which is the delivery business. What is sent is not only packages, what is sent a lot is actually food.

We are not allowed to leave the house, but are tired of eating home-cooked food. There is only one solution: order food to be delivered to your home. That is why platforms that provide online food ordering and delivery are selling well. This is an unexpected event that creates a promising business opportunity, or known as serendipity.

From a strategic management perspective, uncertainty due to unexpected events, such as a pandemic, is often the reason why a well-planned and implemented strategy does not immediately produce the desired results. In many cases, company management cannot even determine which strategy is appropriate to use when facing uncertain business conditions. This is of course because the conditions faced have never happened before.

Read more from Budi W. Soetjipto, Ph.D. article on Manajemen ISMS Column at kompas.id -click here-