Political Marketing Strategy, Between Ethics and Victory

”I want to vote for it, not talk about it,”Ernest Lawrence PhD (film Oppenheimer).

The campaign period during an election like the current one is a time when all candidates and political parties compete to get the most votes. This campaign is aimed at positioning themselves and their party representatives, whether at the regional, national parliament or even presidential levels.

Campaigns, in marketing perspective, are one of the ways to gain customers. Of course, in this case, the customers are (votes) constituents. Campaign is also one of the elements of marketing strategy when viewed from what is known as Marketing Mix 4P: Product, Price, Promotion, and Place.

Read more from Dr. Ir. Sri Bramantoro Abdinagoro, MM., CBV., CMP. article on Manajemen ISMS Column at kompas.id -click here-

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