How can Kompas not only survive but also enhance its competitive advantage? This is the challenge faced in the midst of the widespread internet-based information technology.

Amid the pressures of globalization and digitalization, many newspapers have dimmed and eventually ceased publication. More than a decade ago, in August 2013, the prominent and historic American newspaper, The Washington Post, was acquired by Jeff Bezos, the owner of Amazon.com. The acquisition was made at an astounding value of 250 million US dollars.