Digitalization products through various transactions produce an abundance of data. Today, organizations generate and own an incredible amount of data. Data is nothing if it is not analyzed to become new knowledge, while knowledge makes it easier for organizations to make appropriate and fast strategies and decisions. Therefore, data analytics is needed in every organization in order to achieve competitive advantage in business.

Thomas Davenport and Jeanne Harris (2017), in their research "Competing on Analytics," explain that currently, companies or organizations compete using data analytics, a new discipline in winning business competition. Does your business feel confused in utilizing data for better decision-making? Don't worry because the discipline of data analytics is the key to the answer!

The digital world is filled with data as a source of knowledge because data provides value for organizations and customers, or is called a valuable asset. So, organizations need to have a proper understanding of data analytics. Below we will explore together the role and benefits of the data analytics discipline to improve anyone's business performance.

Read more from Dr. Ir. Manerep Pasaribu, M.M. article on Manajemen ISMS Column at kompas.id -click here-