Winning in elections is the main goal for every political party and candidate. The role of big data strategy is very important and decisive for election victory. In developed countries, big data even serves as a tool to determine the direction of the strategies that must be implemented.

The power of big data (big data) is indeed immense. Its influence extends to almost all aspects of modern life, even to the political elections that we face repeatedly (Marr, 2020).

Winning in elections is the main goal for every political party and candidate. However, with the current complexity of the political world, this strategy alone is not always effective in achieving success.

Read more from Dr. Ir. Manerep Pasaribu, M.M. article on Manajemen ISMS Column at kompas.id -click here-