In recent years, South Korea has managed to attract the attention of Indonesian society. Moreover, it has developed into a fanatic attitude.

How many young people are happy and fanatical about K-Pop groups? How many of us are starting to be fanatical about Hyundai or Samsung? The years of Korea seem to be ongoing, just like in the 1970s when Japanese products were rampant.

It is interesting to analyze it from a strategic perspective. In a theory called resources based theory (RBT), which describes how a company can achieve competitive advantage by relying on its resources, so that it can direct the company to be continuously sustainable (Barney, 1986).

The main premise and approach of this theory is how the company is able to understand the relationship between resources, capabilities, competitive advantages, and profitability.

Read more from Dr. Ir. Sri Bramantoro Abdinagoro, MM., CBV., CMP. article on Manajemen ISMS Column at kompas.id -click here-